EVERYDAYFAY
EVERYDAYFAY
Born and raised in New York to a family of healthcare professionals, artists, chefs, and restaurateurs, I’ve always been obsessed with people—their stories, and how we perceive beauty and identity. After studying Fashion Design at Parsons, I turned that curiosity into a career in styling, production, and creative direction. I’ve led visions for brands and artists like DVF, Lady Gaga, Cyndi Lauper, Apple, and emerging musicians through Sony, YCA, and CAG, acting as a trend forecaster and creative strategist to grow visibility. Whether I’m designing a campaign, an artist’s visual world, or an immersive event, my goal is the same: make it feel like you’ve stepped into another world, and make everyone involved feel like they’re part of the family.
STYLE & CREATIVE DIRECTION
STYLE & CREATIVE DIRECTION
Fay's fashion styling and creative direction have contributed to both commercial and editorial publications as well as visual brand development for designers and musicians.
